So. Thanks to the box showing what's "most popular" and "most e-mailed" on the home pages of media Web sites, you can get an idea of the type of readership that's, uh, reading.
This is the "most e-mailed" for today's New York Times:
No surprise. Something on insurance, a few of the Times' blowhard lefty columnists who preach to the choir, and a couple of articles covering hot-button issues in the news today. In some ways there's no reason for the readers to e-mail these stories because the readers' likeminded friends probably read these articles already.
Now let's look at the "most e-mailed" articles from our hometown paper:
That's right, folks, the duck. They moved the duck. It didn't break or anything. Let's e-mail that story to all our friends!
And how can that be more interesting than a sex-stung cardiologist or a fake grenade?
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